Summary
Momentum Worldwide is recruiting a Director, Growth Analytics based in New York to lead analytics for client marketing programmes. The role covers measurement, budget and media plan optimisation, and leading analytics teams. The post sits within the agency's data science and analytics function.
What you will do
- Lead measurement plan development and design tests to measure media's incremental impact
- Partner with planning and investment teams on annual budget setting and media plan optimisation
- Translate analytics into actionable insights and narratives for clients
- Lead, mentor and train managers and account directors
- Contribute to consumer segmentation and audience identification
Requirements
- Knowledge of marketing data solutions, including first- and third-party data, data lakes and clean rooms
- Experience in integrated marketing, budgeting, revenue forecasting and ROI development
- Proven leadership and strong client relationship experience
Key facts
- Office days
- Minimum of three days per week in the office
About Momentum Worldwide
See all 18 rolesMomentum Worldwide is an agency whose content production team creates integrated campaigns, social and video assets, and live event content. The employer describes its work as focused on brand experiences.
- Sectors
- corporate events, Sports events
- Open roles
- 18
- Website
- momentumww.com
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