Insomniac - Digital Advertiser, Paid Social

Summary

Insomniac is hiring a Digital Advertiser for paid social in Calabasas, California, to plan and run digital campaigns that drive ticket sales for its festivals and concerts. The role covers media buying, asset coordination, analytics and reporting across platforms such as Meta, TikTok, Snapchat and Google. The source lists a salary range of $64,000 to $80,000 USD, with a second stated range of $70,304 to $80,000 USD; the wider range is used here.

What you will do

• Develop and run paid social, video, display and search campaigns to drive awareness, engagement and ticket sales
• Build media plans and manage budget allocation across festival and concert business units
• Coordinate creative assets, tags and audience building across platforms
• Deliver campaign performance reporting, post-campaign recaps and optimisation recommendations
• Maintain first-party audience databases and work with vendors and internal teams

Requirements

• At least 2 years in digital advertising, ideally in concert, festival or music industry
• At least 2 years' direct experience with Meta Ads Manager, Google, TikTok Ads Manager and Snapchat Ads Manager
• Understanding of the digital media buying process, including planning, audience segmentation and analytics
• Strong working knowledge of Microsoft Office and Google Workspace tools
• Able to manage many simultaneous campaigns across multiple shows