Overview
Informa is seeking an Attendee Marketing Manager to lead visitor acquisition and audience growth across the Seatrade Maritime portfolio of events. The role focuses on integrated campaigns that increase registrations, attendance and measurable commercial results, working alongside commercial, content, PR and digital teams.
What you'll do
- Plan and run multi-channel campaigns including email, social, paid digital and partnerships
- Analyse registration trends, conversion and acquisition costs, and report on performance
- Build audience segmentation and customer journeys across the attendee lifecycle
- Work with commercial teams to align visitor and exhibitor strategies
What you need
- At least five years' experience in B2B, event or audience marketing
- Proven delivery of integrated marketing campaigns
- Experience with marketing automation and CRM platforms
- Strong analytical skills to turn data into actions
- Strong project management across multiple concurrent campaigns
Key facts
- Benefits
- 25 days annual leave rising with service, plus a birthday day off, Company-funded private medical coverage and flexible personal benefits, Up to four days per year paid volunteering with charity match funding, ShareMatch scheme offering free matching shares, Learning support including LinkedIn Learning and mentoring
About Informa
See all 25 rolesInforma Festivals runs global B2B business festivals, including Money20/20, Cannes Lions and Black Hat.
- Size
- 5001+
- Headquarters
- United Kingdom
- Sectors
- Conferences, Media and B2B events, Exhibitions
- Open roles
- 25
- Website
- informa.com
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