Summary
This Informa Markets role supports the Latin American sales teams for its events by turning market and CRM data into qualified account lists and sales insight. The post combines B2B commercial analysis with building and maintaining AI-based analysis agents and supporting Salesforce campaign tracking. It is a hybrid, full-time CLT position based in Pinheiros, São Paulo.
What you will do
- Map markets, segments, companies and decision-makers matching each event's exhibitor profile
- Enrich and qualify company and contact databases, removing duplicates and standardising records
- Build, test and maintain AI agents for recurring pipeline, conversion and sales-performance analysis
- Support Salesforce sales campaigns and maintain the action tracker with owners, deadlines and results
- Identify automation opportunities and guide users in adopting the analysis tools
Requirements
- Experience in commercial intelligence, market intelligence or demand generation within B2B businesses
- Practical AI fluency and use of tools for research, data enrichment and analysis
- Advanced Excel and the ability to combine and quality-check large datasets
- Understanding of the B2B sales funnel, pipeline, conversion and ideal customer profiles
- Intermediate English for tools and training materials
About Informa
See all 15 rolesInforma Festivals runs global B2B business festivals, including Money20/20, Cannes Lions and Black Hat.
- Size
- 5001+
- Headquarters
- United Kingdom
- Sectors
- Conferences, Corporate in-house, Exhibitions
- Open roles
- 15
- Website
- informa.com
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