Brand Partnerships Manager

Overview

This London role focuses on building brand partnerships that place food and drink activations at festivals and private events, from trader units and pop-ups to creator collaborations. The manager owns the process from pitch and deal structuring through to handing confirmed briefs to the delivery team. The post sits in the Partnerships team and reports to the Commercial Director.

What you'll do

• Build and maintain a qualified pipeline spanning trader units, food-and-drink destinations, pop-ups, supper clubs, workplace projects and creator partnerships.
• Approach drinks, hospitality and consumer brands and their agencies to develop direct relationships with marketing teams.
• Turn brand objectives into creative activation concepts rather than standard sponsorship placements.
• Structure commercial models and negotiate terms that protect margin and the guest experience.
• Pass confirmed briefs to the delivery team and stay involved through activation.

What you need

• Experience in brand partnerships, sponsorship or experiential marketing, on the agency or brand side.
• A record of closing partnership or sponsorship deals, ideally in events, festivals or hospitality.
• Existing relationships with brand marketing teams or agencies in relevant categories.
• Confidence with commercial negotiation, contracts and fee structures.
• Full UK driving licence preferred, with evening, weekend and event-day availability during the April to September season.

Schedule

Evening, weekend and event-day work is expected during the live events season, broadly April to September, with travel to festival, stadium and event sites across the UK and occasional overnight stays. The role is hybrid, with a minimum of three office days a week in London.