Marketing Coordinator

Overview

Informa is recruiting a Marketing Coordinator for its Toronto office to support the One Of A Kind Show and the Interior Design Show. The role focuses on multi-channel campaigns that grow audiences, build community and drive ticket sales for these in-person trade shows.

What you'll do

• Run campaigns that grow target audiences and client databases, and encourage engagement with Informa content.
• Plan and manage paid advertising, including media buying and outreach.
• Build relationships with influencers, partners and external agencies in key markets.
• Set up and maintain automated email journeys and nurture streams in Adestra or Eloqua, keeping lists well managed.
• Schedule social content, grow community across platforms and oversee localised content calendars.
• Update website content through the Core/AEM system and keep materials on brand.
• Report weekly and monthly on campaign results, then attend selected shows in person.

What you need

• Campaign management experience with strong results from paid advertising.
• Two or more years applying digital marketing metrics and running email marketing, including automated flows.
• Ability to write persuasive copy for social, email and web; writing samples are requested.
• Prior experience or training in CORE/AEM, Adestra/Eloqua or InFront.
• Two or more years of collateral production and design experience.
• Ability to coordinate projects and manage priorities and time.

Pay

Salary range of CAD 55,000 to 65,000, based on experience.