Summary
Tahaluf, the Saudi B2B events organiser and Informa joint venture, is seeking a freelance Marketing Manager in Riyadh for a 12-month contract. The role covers digital marketing strategy, campaign planning and analytics for large B2B events, including line management of digital marketers. Fluency in Arabic and English is required.
What you will do
- Own inbound and outbound digital marketing strategy, campaign planning and optimisation
- Drive online traffic, leads and conversions against strategic KPIs with regular reporting
- Analyse campaign performance using Google Analytics, Adobe Analytics and paid media dashboards
- Line manage digital marketers and support delivery of campaigns to visitor and exhibitor targets
- Work with agencies on paid campaigns, SEO and customer segmentation
Requirements
- Fluent in Arabic and English, with strong written and verbal communication in both
- Experience in digital marketing, including PPC, SEO and online advertising
- Events marketing experience and project management in marketing
- Bachelor's degree or equivalent background
- Proficiency in MS Office and comfort adopting new technology
About Informa
See all 15 rolesInforma Festivals runs global B2B business festivals, including Money20/20, Cannes Lions and Black Hat.
- Size
- 5001+
- Headquarters
- United Kingdom
- Sectors
- Conferences, Corporate in-house, Exhibitions
- Open roles
- 15
- Website
- informa.com
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