Senior Field Marketing Manager - DACH

Overview

This remote role, based in the UK, leads field marketing and event strategy across Germany, Austria and Switzerland. The post-holder designs and runs executive roundtables, technical workshops and regional events aimed at accelerating enterprise pipeline. Regular travel across the DACH region is part of the role.

What you'll do

• Align regional event programmes with DACH revenue targets and priority enterprise accounts, working with sales managers and account executives.
• Design executive roundtables, founder dinners, technical workshops and roadshows that address specific enterprise challenges.
• Lead strategy, localised content, speaker sourcing, venue selection and delivery for proprietary events in hubs such as Munich, Berlin, Zurich and Frankfurt.
• Represent the region at industry conferences and co-marketing events with hyperscaler partners, alongside the partner marketing manager.
• Set follow-up standards with sales development and account teams to turn event attendance into qualified pipeline.
• Track results against commercial measures such as account penetration, pipeline, deal velocity and closed-won revenue, and manage the regional budget and local vendors.

What you need

• Five to seven years of enterprise software or SaaS field marketing experience, with event work tied to pipeline and revenue.
• Native or fluent German and excellent English, both written and spoken.
• Working knowledge of DACH business culture, enterprise technology hubs and local event ecosystems.
• Hands-on use of CRM and marketing automation tools such as Salesforce and Marketo.
• Bachelor's degree or equivalent practical experience.
• Ability to manage several complex event activations at once with strong attention to detail.