Marketing Manager

Overview

This Marketing Manager role is based in Orlando, Florida, leading marketing for two healthcare and pharmaceutical trade shows: WHX Miami and CPHI Americas. The position focuses on exhibitor acquisition and attendee registration across US and Latin American markets, with on-site presence at both events.

What you'll do

• Build and run annual marketing plans for both shows, with KPIs and budget management.
• Run digital, email, paid search and social campaigns to recruit exhibitors and attendees, working alongside sales.
• Oversee content, PR and media outreach, including press releases and media kits.
• Plan pre-show, on-show and post-show activity, including event app content and on-site activations.
• Report on campaign results and registration trends using CRM and marketing automation tools.

What you need

• Bachelor's degree in marketing, communications, business or a related field.
• Five to seven years of marketing experience, ideally in B2B trade shows or healthcare and pharma.
• Hands-on experience with Salesforce and marketing automation platforms.
• Able to travel 20-30% and work in person in Orlando, including during both events.

Schedule

Extended hours during peak campaign periods and event execution, with evening and weekend work possible during key launches and events.

Pay

The source gives a salary range of $73,000 to $85,000, based on experience.