デジタルマーケティング職（Digital Marketing Manager）

Overview

This newly created role sits within the marketing team of Informa Markets Japan in Tokyo and reports to the Marketing Director. It focuses on digital marketing for the trade exhibitions the Japanese branch organises, reaching both exhibitors and prospective visitors. The role spans all of the branch's shows and includes some collaboration with the wider Informa network overseas.

What you'll do

• Plan and run digital campaigns for exhibitors and visitors across all Japan-based exhibitions.
• Maintain and update the website, including SEO.
• Manage search advertising and paid social campaigns across major platforms.
• Plan, write, distribute and analyse email newsletters.
• Brief and oversee external creative, advertising and production agencies.
• Support the sales team with audience-led content to generate exhibitor leads.

What you need

• Bachelor's degree in marketing, business or a related field; a master's is preferred.
• Five or more years of hands-on digital marketing experience.
• Website management experience, such as Sitecore, WordPress or SEO.
• Experience with marketing automation tools and managing social advertising and agencies.
• Native-level Japanese and business-level English.
• Exhibition or event management experience is welcome.