Head of Marketing - LIONS Riyadh - Arabic Speaker

Overview

This senior role leads brand, audience and go-to-market strategy for LIONS Riyadh, an inaugural three-day creative festival at KAFD in Riyadh, organised by Tahaluf with Informa. The post reports to the Marketing Director and manages a Riyadh-based marketing team. Fluency in Arabic and English is essential.

What you'll do

• Set the brand, audience and go-to-market strategy for the festival across Saudi Arabia, the GCC and priority international markets.
• Line manage senior marketers and specialists, building a team that meets LIONS brand standards.
• Oversee integrated campaigns across paid, owned, earned, social and CRM channels, including ticket sales and registrations.
• Plan the annual marketing calendar around speaker, content and partner announcements and key festival moments.
• Track campaign performance, budgets and return on investment, and share insight with sales and event teams.

What you need

• Significant senior marketing experience in events, media, creative industries, entertainment, culture or premium brands.
• Track record of launching, repositioning or scaling brands and delivering integrated campaigns.
• Good written and spoken communication in both Arabic and English is essential.
• Strong analytical skills and advanced Excel, PowerPoint and financial modelling skills.
• Experience managing agencies, partners, budgets and cross-functional teams.
• Middle East experience, particularly in Saudi Arabia or the GCC, is desirable.

Schedule

The inaugural three-day festival takes place from 6 to 8 December 2027.