Marketing Manager - LEAP East - Freelance Position

Overview

This freelance marketing manager role is based in Riyadh and supports LEAP East, a technology and trade event held in Hong Kong. The position focuses on digital campaigns, performance reporting and leading digital marketers to meet visitor and exhibitor goals. The work can be carried out remotely.

What you'll do

• Own digital marketing strategy across inbound and outbound campaigns for LEAP East.
• Report on traffic, lead and conversion targets, and set new KPI benchmarks.
• Oversee paid campaign setup with agencies and track performance through analytics dashboards.
• Run SEO, A/B testing and landing page optimisation to improve results.
• Line manage digital marketers and keep campaigns on schedule against budget trackers and content calendars.
• Share data insights with senior management to guide spend and visitor and exhibitor acquisition.

What you need

• Significant digital marketing experience at manager level, ideally in events, advertising or agencies.
• Hands-on use of Eloqua, Adobe Analytics and Adobe Target.
• Solid experience with A/B web and email testing, PPC and SEO.
• Experience of APAC market campaigns.
• Bachelor's degree or equivalent experience.