Responsable Marketing & Audience H/F

Overview

Comexposium is recruiting a Marketing & Audience Manager on a permanent contract, based at its Courbevoie site near Paris. The role oversees group-wide CRM and marketing cloud tools, plus the group ticketing catalogue, across its trade show and exhibition portfolio. It is a senior position that also leads a marketing and audience team and coordinates local marketing teams in its subsidiaries.

What you'll do

• Lead the deployment and development of Salesforce and Marketing Cloud across the group
• Define the functional roadmap for the marketing platform and maintain customer data quality internationally
• Gather and prioritise digital marketing needs from group entities and support local marketing teams
• Manage the Marketing & Audience team, including setting objectives and tracking performance
• Oversee the group ticketing product catalogue alongside the product and customer journey team

What you need

• Bac+5 qualification with six to ten years' experience managing marketing or CRM tools, ideally across several entities
• Knowledge of CRM and marketing cloud platforms; Salesforce experience is an advantage
• Project management and data governance skills
• Leadership and ability to bring teams together