Senior Manager, Strategic Marketing

Overview

This senior role in Tokyo sets the growth strategy for a portfolio of trade shows and business events. The post-holder analyses market and visitor data, shapes event positioning, and allocates marketing budgets across the portfolio alongside event directors and marketing leads.

What you'll do

• Set the marketing and growth direction for a portfolio of events in line with business objectives.
• Study market trends, competitor activity, visitor behaviour and sales results to identify growth opportunities.
• Define event positioning, value propositions and audience strategies, including market expansion.
• Agree sales and visitor targets, audience segments, channel plans and budget allocation with marketing leads.
• Track KPIs such as conversion, engagement, NPS and ROI, and lead post-show reviews.
• Brief cross-functional teams on strategic priorities and support senior leaders in business decisions.

What you need

• More than 15 years of marketing experience.
• A track record of developing growth-focused marketing strategies.
• Experience managing several events, brands or business lines at the same time.
• Experience working with senior stakeholders and influencing business decisions.
• Brand, B2B marketing or event experience.