Director of Content & Audience Marketing

Overview

This Director role sits within Informa Markets' New York team and leads content and audience marketing across a portfolio of B2B trade events and digital platforms. The post focuses on audience growth from the top of the funnel and supports both commercial and attendee marketing journeys. It reports to the portfolio's VP of Marketing.

What you'll do

• Build and run a portfolio-wide content and audience marketing strategy linked to commercial and attendee journeys
• Define audience personas and a value proposition for each segment and event
• Lead always-on campaigns and content programmes aimed at audience growth and loyalty
• Own brand identity across channels and align it with cross-functional event teams
• Manage and develop a team of brand, campaign and social media specialists
• Track audience metrics and KPIs and present executive updates

What you need

• Proven experience in content and audience marketing in fast-paced settings
• Hands-on leadership of B2B organic social across varied audience types
• Data-led approach to measuring audience growth and campaign results
• Strong cross-functional relationship building and stakeholder influence
• Excellent communication and presentation skills

Pay

$90,000 to $130,000, based on experience.