Product Marketing Manager, Attendee

Overview

This role sits within the attendee marketing team at Informa Markets, based in New York, and covers annual B2B trade events. The product marketing manager will develop attendee value propositions, pricing, and acquisition and retention strategies across several events in the portfolio. The role reports to the Director of Attendee Marketing.

What you'll do

• Develop attendee marketing strategies for multiple events in the portfolio.
• Shape ticket pricing, add-ons and attendee value propositions.
• Design retention and acquisition initiatives for high-value audiences.
• Use attendee analytics to inform segmentation, targeting and campaign decisions.
• Work with campaign and communications colleagues on attendee journeys from acquisition to onsite experience.
• Coordinate with event, brand and operations teams and report progress in sprint reviews.

What you need

• Proven experience in attendee or product marketing, including go-to-market strategy and pricing.
• Experience with forecasting, audience segmentation and KPI reporting.
• Strong analytical skills and the ability to influence stakeholders at all levels.
• Comfort working in a fast-paced environment with shifting priorities.

Pay

The salary range is $75,000 to $90,000 per year.