Overview
Informa Markets is recruiting a senior content leader to shape editorial strategy across its live B2B events and year-round digital platforms. The role is based in the New York City or Santa Monica office and combines thought leadership, audience growth and revenue objectives.
What you'll do
- Set content strategy that positions the brands as industry thought leaders, with formats that run beyond live events.
- Turn industry trends and market data into articles, reports, video, podcasts and event programming.
- Shape keynote themes, session descriptions and speaker briefs for events.
- Identify and recruit senior speakers, contributors and content partners with the partnerships team.
- Work with sales and marketing on sponsored content and content-led revenue opportunities.
- Track audience growth, engagement and revenue attribution, and report results to leadership.
What you need
- Bachelor's degree in journalism, communications, marketing or a related field; advanced degree preferred.
- At least eight years in content strategy, editorial leadership or thought leadership within B2B.
- Track record of building relationships with C-level executives and industry influencers.
- Strong grasp of content marketing, SEO and audience development, plus analytics skills.
- Willingness to travel domestically and internationally, up to 40% of time.
Pay
The stated range is $150,000 to $170,000, based on experience.
Key facts
- Office days
- In person with colleagues or customers three days a week or more, with remote working otherwise.
- Travel
- Up to 40% domestic and international travel.
- Benefits
- 15 days PTO rising to 25 with service, 10 national holidays and a birthday leave day, 401k match and health, vision and dental insurance, ESPP offering company shares at a minimum 15% discount, Up to four volunteering days a year
- Closing date
- 5 November 2026
About Informa
See all 111 rolesInforma Markets, part of Informa, creates B2B platforms for industries through annual trade events and year-round online platforms.
- Size
- 5001+
- Headquarters
- United Kingdom
- Sectors
- Conferences, Exhibitions, Corporate in-house, Media and B2B events, Festivals
- Open roles
- 111
- Website
- informa.com
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